Jakarta, Selular.ID – Promosi melalui iklan digital menjadi pilihan terbaik ketika konsumen yang ditargetkan lebih sering memandang layar smartphone ketimbang media iklan lain seperti TV atau surat kabar. Strategi iklan melalui media mobile ini disebut-sebut memiliki tarif yang lebih terjangkau ketimbang media lainnya. Lalu berapa harganya?
Bagi pelaku usaha yang ingin menjajal promosi ini, bisa menghubungi operator selular langganannya. Untuk pelanggan XL Axiata dan Axis, bisa memanfaatkan Ad-Reach.
Pertama-tama, Ad-Reach memiliki tiga channel, yakni melalui SMS, MMS, dan USSD. Sementara layannanya terdiri dari tujuh layanan inti, yaitu Messaging, Voice, Telco Insertion, Public Transportation, Display, Video, sampai Reward Service.
Berikut tarif resmi Ad-Reach XL Axiata dan Axis:
| Messaging Services | ||
| Inventory | Rate | |
| Bulk | SMS | 300 |
| MMS | 1500 | |
| USSD | 300 | |
| Location Based & Targeting | SMS | 500 |
| MMS | 1700 | |
| USSD | 500 | |
| Interaction Services | SMS (1 received (MO) 1 sent (MT)) | 250 |
| UMB (1 received (MO) 1 sent (MT)) | 200 | |
| Voice Services | ||
| Inventory | Rate | |
| Ringback Tone | 1 week | 5000 |
| 1 month | 12000 | |
| Interactive Voice Response | Push/Pull (1 minute) on nett | 1500 |
| Push/Pull (1 minute) off nett | 2000 | |
| Telco Insertion ad Services | ||
| Inventory | Rate | |
| Level 0 | XL (1 slot) | 80000000 |
| Axis (1 slot) | 80000000 | |
| Missed Call Alert | /SMS | 350 |
| Public Transportation Services | ||
| Taxi advertising | Rate | |
| 3 Months Placement | Minimun order 10 Taxis, Price Exclude adv Tax each cities | 2900000 |
| 6 Months Placement | 2400000 | |
| 9 Months Placement | 2200000 | |
| Train advertising | Rate | |
| 1200 Spot 1 month | Minimum 1 month buying | 97200000 |
| 13365 Spot 1 month | 1069200000 | |
| 25515 Spot 1 month | 2041200000 | |
| 37665 Spot 1 month | 3013200000 | |
| Display Services | ||
| Inventory | Rate | |
| Interstitial Page (Pre Roll Banner) | CPM | 45000 |
| CPC | 4500 | |
| Top & Floating Banner (Offdeck Banner) | CPM | 18000 |
| CPC | 1800 | |
| Rich Media Ads | CPM | 45000 |
| Facebook & Twitter Ads | Fee | On top of budget 15% |
| Notification Ads | CPM | 40000 |
| Icon Ads | CPM | 4000 |
| Video Services | ||
| Inventory | Rate | |
| Video Ads | CPM | 80000 |
| CPV | 4000 | |
| Reward Services | ||
| Airtime Balance | Rate | |
| 1000 | 1000 | |
| 2000 | 2000 | |
| 3000 | 3000 | |
| 4000 | 4000 | |
| 5000 | 5000 | |
| 5000 | 5000 | |
| 10000 | 10000 | |
| 25000 | 25000 | |
| 50000 | 50000 | |
| 100000 | 100000 | |
| Data | Rate | |
| 1 MB | 200 | |
| Minimarket e Voucher | Rate | |
| 50000 | 50000 | |
| 100000 | 100000 | |
| 150000 | 150000 | |
| 200000 | 200000 | |
| SMS | Rate | |
| 2 | 100 | |
| 5 | 200 | |
| 7 | 300 | |
| 10 | 400 | |
| 12 | 500 | |
| 15 | 600 | |
| 17 | 700 | |
| 20 | 800 | |
| 22 | 900 | |
| Call (On nett) (in minutes) | Rate | |
| 2 | 400 | |
| 3 | 500 | |
| 4 | 600 | |
| 5 | 700 | |
| 6 | 800 | |
| 7 | 900 | |
| 8 | 1000 | |
| 16 | 2000 | |
| 25 | 3000 | |
| 33 | 4000 | |
